Market Research

What differentiates our firm is our extensive client side market research experience. As such we are intimately aware of the type of actionable insights marketers need, and having worked on millions of dollars of research studies, whether a specific type of research study is capable of delivering such insights.

We are also familiar with sampling and response rate issues in “real world”, so instead of taking findings from a survey as representative of the market, we work with you to find those insights that are truly projectable, and help reduce a marketer’s risk with a specific marketing initiative, while preserving the upside.

Our experience is reflected in the choice of study, methodology, survey design, execution management, and data analysis. Instead of just delivering reports, we strive to deliver insights you can go to market with.

We can conduct common types of research studies, such as concept tests, package design tests, communications testing, attitudes and awareness studies, and tracking studies.

We provide end-to-end services for these type of online studies, including research planning and design, sample procurement from online panel provides, questionnaire design, programming and related technology services, data analysis, including advanced multivariate analyses as needed.

We have worked with most panel providers, and understand their panel characteristics and implementation processes. We also have knowledge of common survey programming software such as Qualtrics and Confirmit.

We can also help you transition some common type of studies currently conducted by external suppliers, in-house, saving costs and improving turn-around time.

We can act as an extension of your market research team, in case you’re short-staffed, to manage research projects, including complex research studies like Segmentation and Tracking studies, or Brand Lift studies that assess impact of digital campaigns.

We can also support specific brands or lines of businesses, from a research perspective, if your team is short-staffed. In addition, we have extensive experience in marketing analytics, so we can also support those projects for these brands and lines of businesses, de-facto acting as a Research Manager.

We have extensive experience in this role including at Pepsico, The New York Times, Absolut, and MediaCom.

Topic based synthesis of existing primary research studies and secondary research, to inform marketing and new product development initiatives, is a common need within research departments.

Several structured methodologies to perform research synthesis exist. We are familiar with such evidence-based synthesis methods, which weigh the degree of evidence, and the degree of reliability of the source (such as qualitative versus quantitative research) to determine degree of confidence in each insight that forms a larger narrative regarding the topic.

A structured, documented methodology for research synthesis, where both evidence and conclusions can be validated by a third-party, provides a strong insights foundation for building marketing programs.

We have knowledge of qualitative data analysis software packages (QDAS) for mixed methods data analysis to organize and annotate data for research synthesis, such as NVivo, Atlas.ti, and Dedoose.

A knowledge management solution helps Research managers find historical research studies and data relevant to a specific topic, on-demand, with a variety of positive outcomes such as training new staff members, not duplicating research, and making current research projects focus on incremental knowledge.

We have prototyped such knowledge management solutions for different research departments. These prototypes can be implemented on your enterprise content management solution such as SharePoint, OpenText etc.

In some cases, as a part of knowledge management solution, we have also developed business intelligence capabilities where research managers can aggregate specific data across studies studies, in addition to accessing historical studies.