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Retention, Inc. is a market research consulting company that combines in-depth research experience with a proprietary knowledge discovery technology platform to provide information management and knowledge discovery solutions for market research and R&D departments. Our solutions help companies fully leverage their research knowledge base to generate high quality marketplace insights.
InsightsBase
Research Information Management & Discovery Platform
InsightsBase is our unified information management and knowledge discovery technology platform.
Information management delivers on-demand access to historical studies and incorporates additional functionality to customize study content for specific audiences.
Knowledge Discovery enables integration and synthesis of qualitative, quantitative and tracking research to enhance the quality of existing insights and discover new ones. InsightsBase is designed for synthesis of large volume of complex multidimensional information and data.
InsightsBase Based Services
Analytical Services To Provide End-To-End Solution For Information Managment & Knowledge Discovery
We provide analytical services that are centered around InsightsBase platform, and are designed to enable organizations achieve full potential of the platform.
We provide services to input content into the InsightsBase Information Management component, that not only ensure that system is updated, but also optimize findability and obviate need for dedicated internal resources.
Research Synthesis are analytical services that utilize Knowledge Discovery component of the InsightsBase platform and a proprietary analytic framework, to synthesize a set of research studies into high quality insights aligned with project objectives.
Research Synthesis
Transform Strategic Research into High Quality Insights
Research Synthesis utilizes InsightsBase platform to transform strategic research into high quality insights for specific marketing needs, such as Strategy Development, Communications Development, Shopper Marketing or Global Marketing.
InsightsBase platform enables efficient archival, structuring and rules-based aggregation of large volume of complex content, and also codification of resulting insights. Our synthesis methodology is transparent, auditable and accessible, ensuring independent validation of synthesis inputs and outputs.
